Brand
Kaizo Bridge is one long journey and one life. The brand says both: a bridge over the sea at dawn, drawn in the pixels of the game, and a single ember-red pixel crossing it.
Mark
A 16 × 16 pixel square: the sand deck of the bridge on its piers, the sea below with three crests, and one red pixel on the deck. That pixel is your only Pokémon. Scale the mark in whole multiples of 16 so the pixels stay square, and keep it at 16 px or larger.
Kaizo BridgeKaizo BridgeColour
Taken from the bridge itself. Deep sea and Tide carry the page, Sand marks what you can act on, Ember is kept for the things that cost a life: losing a run, deleting a save.
Deep sea#0E2A47
Background
Tide#2F6FA3
Water, secondary surfaces
Foam#E8F1F2
Text
Sand#E9C46A
Actions, highlights
Pier#8E5B3A
Edges, frames
Ember#E4572E
One life: loss, danger
Type
Two families, clearly apart. Pixelify Sans speaks with the voice of the game for names, headings and buttons. Atkinson Hyperlegible carries everything you read, because rules and instructions have to be clear.
Headings, wordmark, buttons, counters. Set tight, never below 16 px.
Body text at 17 px, line height 1.6, lines under 70 characters.
Imagery
Show the bridge as it is in the game: real stretches rendered from the ROM, at whole-number scale with crisp pixels. No invented scenes, no blurring, no stretching.
Use
Kaizo Bridge is a fan project. The brand is its own and never borrows the marks of the games it is built on.
Do
- Keep the red pixel: it is the point of the mark.
- Put the mark on Deep sea, Foam or Sand.
- Say clearly that the project is unofficial and needs the player's own ROM.
Don't
- Use the Pokémon logo, Poké Balls or official artwork in the brand.
- Recolour, rotate or smooth the mark.
- Use Ember for decoration.